Prose offers a customized approach to hair care, promising to create the perfect shampoo and conditioner based on your individual needs. Before investing in the Prose Custom Haircare Shampoo and Conditioner ($34 each, with a 15% discount for subscribers), it's important to consider whether this personalized system lives up to the hype. This review delves into the ingredients, application, and results of Prose hair care, providing an honest assessment to help you make an informed decision.
This review is based on thorough testing and honest evaluation of Prose hair care products over a two-month period. With seven years of experience testing and reviewing thousands of products, this assessment provides an unbiased perspective. The products were purchased independently and the opinions expressed are solely based on personal experience.
Prose prides itself on cruelty-free formulas that are fully customized based on the detailed Prose quiz you take when signing up. The quiz considers a holistic approach, taking into account your hair goals, preferences, and even your location to identify environmental stressors.
Prose allows you to customize your formula to be vegan, gluten-free, silicone-free, dye-free, or fragrance-free. While the brand emphasizes what their products are "free of", it's crucial to examine what's actually inside.
The shampoo is formulated with water as the primary ingredient and includes seven surfactants for cleansing. Humectants and emollients are also present, particularly in scented versions. However, the exact composition of the "fragrance" ingredient remains unclear. The brand states that their fragrances contain varying percentages of natural ingredients and are free of formaldehyde releasers and phthalates. One fragrance option, Botanica, is completely natural and made up of essential oils like Eucalyptus, Rosemary, and Lavender.
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The lack of transparency regarding the fragrance composition is a concern, especially for individuals with sensitivities to specific ingredients like essential oils. While unscented options are available, the inability to gain insight into the fragrance ingredients is a drawback.
Further down the ingredient list, emollients, antioxidants, and preservatives like sodium benzoate are listed. The shampoo also contains a polymer (Acrylates/Beheneth-25 Methacrylate Copolymer), which is a microplastic.
The conditioner also starts with water as the primary ingredient and includes emollients. Similar to the shampoo, "fragrance" is listed in the middle of the ingredient list. Seed oils, antioxidants, humectants, apple vinegar, and preservatives are also present. Lime pearl fruit and hyaluronic acid, included for shine and hydration, are listed towards the end of the ingredient list.
Some quats, such as Behentrimonium chloride and Cocamidopropyl Pg Dimonium Chloride, are used as conditioning agents. However, some quats have been linked to endocrine disruption and antibacterial resistance. Ethoxylated ingredients like laureth-7 and PEG-55 are also present, which can be contaminated with potential toxins.
Prose is a carbon-neutral custom beauty brand committed to reducing waste. Their containers are made from 50% PCR content, and they have reduced the number of plastic pumps sent in orders through their opt-out program. The brand also offsets shipping emissions by 100%.
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The shampoo has a good consistency, creating a slight lather that effectively cleanses the hair. Double cleansing provides a more substantial lather. After rinsing, hair feels clean without being stripped of its natural oils. The scalp remains free of dryness, itchiness, or irritation.
The conditioner feels moisturizing upon application.
While the shampoo and conditioner didn't significantly increase shine, hair didn't appear dry or dull after two months of use.
The hair appeared fuller for longer and didn't become greasy after workouts. One of the most significant performance indicators was reduced shedding.
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