In the crowded world of haircare, finding the right products can feel like an endless quest. Prose aims to simplify this process by offering custom-formulated shampoos and conditioners tailored to individual needs. This article explores the ingredients, application, and overall effectiveness of Prose products, drawing on various reviews and experiences to provide a comprehensive overview.
Prose distinguishes itself through its in-depth online consultation. This quiz considers various factors, including hair type, scalp condition, lifestyle, environmental stressors (like climate and water quality based on zip code), and desired hair goals. Based on the survey results, Prose creates a personalized haircare regimen, recommending specific products and a routine. The brand emphasizes the use of safe, natural, and sustainably sourced ingredients, free from parabens, sulfates, phthalates, mineral oils, and GMOs. Customers also have the option to choose a fragrance for their products or opt for an unscented version.
While Prose highlights its "free of" messaging, a closer look at the ingredients reveals a more nuanced picture.
Shampoo: The shampoo is typically water-based and contains several surfactants for cleansing. Humectants and emollients are included for moisture and softness. The presence of "fragrance" in scented versions raises transparency concerns, as the specific components of the fragrance are not fully disclosed upfront. However, the brand states that their fragrances contain varying percentages of natural ingredients and are free of formaldehyde releasers and phthalates. Some reviewers have noted the presence of a polymer (Acrylates/Beheneth-25 Methacrylate Copolymer), which is a microplastic.
Conditioner: Conditioners are also water-based, featuring emollients, seed oils, antioxidants, and humectants. Ingredients like apple cider vinegar, lime pearl fruit, and hyaluronic acid are added for shine and hydration. As with the shampoo, fragrance is often included, raising similar transparency issues.
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Prose provides a complete list of ingredients with the products, including each ingredient’s source, function, and Environmental Working Group (EWG) score. Prose uses both natural and synthetic ingredients.
Some Prose formulas contain quats, such as Behentrimonium chloride and Cocamidopropyl Pg Dimonium Chloride, which function as conditioning agents. The safety of some quats has been debated. Some ethoxylated ingredients, like laureth-7 and PEG-55, may also be present.
Reviewers report varied experiences with Prose products. Some users with damaged or dry hair have seen significant improvements in shine, reduced frizz, and overall hair health after using Prose. They also appreciate the personalized packaging and the ability to adjust formulas for future orders based on feedback. Many people appreciate that the shampoo gets very sudsy, which makes their hair feel very clean. The conditioner is often described as thick and rich, leaving hair soft.
However, others find the results less impressive. Some reviewers note that while their hair initially responds well to the products, the effects diminish over time. Some didn't notice any difference in the quality of their hair with the shampoo and conditioner. Some users with fine hair found that Prose products didn't provide significant volume.
Some reviewers praise Prose’s pre-shampoo scalp mask for its ability to remove product buildup, while others find the hair oil and curl cream underwhelming, citing issues with consistency and effectiveness.
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One reviewer noted a reduction in hair shedding while using Prose. Some reviewers with curly hair found that the shampoo and conditioner left their curls shiny, defined, and moisturized. One reviewer with wavy/curly hair saw a massive difference in the texture of her hair using Prose’s custom line.
The application experience is generally positive. The shampoo lathers well, effectively cleansing the scalp without stripping natural oils. The conditioner feels moisturizing, leaving hair soft and smooth. Some users find the leave-in conditioner lightweight and effective for heat protection and humidity control, while others appreciate the hair oil for preventing tangles and split ends.
Prose is a Certified B Corporation and Climate Neutral Certified brand, demonstrating a commitment to sustainability. The company uses made-to-order model to reduce waste. Prose’s containers are made from 50% PCR content. They offset shipping emissions by 100%. The brand takes its impact on the environment and humans living in it seriously.
Read also: Comprehensive Guide to Prose Hair Masks
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