Purple shampoo, often associated with blonde and silver hair, can also be a game-changer for brunettes, especially those with highlights, balayage, or other lightening treatments. While blue shampoo is often recommended for darker brunettes, purple shampoo can neutralize brassiness, brighten your mane, and ensure your hair color looks its best on lighter brown shades.
Brassiness occurs when underlying warm tones in the hair become visible after lightening. The bleaching process exposes these tones, resulting in a yellow or orange tinge. While those with virgin brown hair typically don’t have to worry about brassiness, it's a common concern for those who have lightened their hair with highlights, balayage, ombré, or babylights.
Purple shampoo works based on color theory. On the color wheel, purple sits directly across from yellow, making them complementary colors. When mixed, complementary colors effectively cancel each other out. Applying purple shampoo to brassy brunette hair neutralizes yellow tones, revealing a more neutral or cool-toned hair color.
To effectively combat brassiness, select a purple shampoo that is deep in color. Opt for a color-depositing formula with purple pigments, such as the L’Oréal Paris EverPure Sulfate-Free Purple Shampoo for Toning Bleached Hair, specifically designed for bleached and lightened hair.
For optimal results, pair your purple shampoo with a coordinating conditioner like the L’Oréal Paris EverPure Sulfate-Free Purple Conditioner for Toning Hair, which provides added moisture. For an extra boost, incorporate a purple hair mask, such as the L’Oréal Paris EverPure Sulfate-Free Anti Brass Purple Mask Treatment, into your routine once a week. This mask deeply nourishes your strands and neutralizes brassiness in just minutes. Apply it to damp hair after shampooing, leave it on for up to five minutes, and rinse thoroughly.
Read also: How to Use Oribe Purple Shampoo
Avoid using purple shampoo daily. Instead, use it once a week or whenever you notice brassiness reappearing. Overuse can lead to a purple tint in your hair.
Most purple shampoos are designed to be left on the hair for one to five minutes. Leaving it on longer may result in a purple tint, which can be avoided by following the package instructions for the recommended time and frequency of use.
If you have color-treated brown hair, deciding between blue and purple shampoo depends on the specific tones you want to neutralize. Blue shampoos are better for dark brown hair with orange or red tones, while purple shampoo is ideal for lighter brown hair with yellow tones.
Read also: Dark Brown Hair with Purple
Read also: Cool Tones for Brown Hair
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