The Sephora Collection has been making waves in the beauty community, and the Love The Lift Mascara is one of their latest offerings. This article dives deep into the mascara, exploring its packaging, formula, application, wear, and overall performance.
The Love The Lift Mascara is housed in a tube with a similar style to the Big By Definition Mascara. However, this tube features a deep green color that fades into a deep purple, with slightly metallic colors and white detailing. The tube doesn’t have the same soft matte feel.
The wand is a double-sided silicone brush. One side is flat with short bristles, designed to load product onto the lashes. The other side is curved with slightly longer bristles to create lift and curl. This design is reminiscent of the Make Waves Mascara from Tower 28, a wand style that many users enjoy.
The Love The Lift Mascara features a wax-heavy formula that leans towards the drier side. While it approaches being clumpy, any clumps are easily brushed out. Like the Big By Definition Mascara, the ingredients aren’t particularly noteworthy.
First impressions of the Love The Lift Mascara are positive. The flat side of the brush is used to load product onto the lashes, and the curved side evenly distributes it. The mascara volumizes lashes effectively. Lashes appear thick and fluffy without feeling heavy. The brush separates lashes well and provides good length. The mascara delivers a significant curl and definition.
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The mascara maintains a flawless look throughout the day. Despite the wax-heavy formula, it feels feather-light on the lashes and stays put once applied. Users report no flaking, smudging, or significant transfer.
The Sephora Collection Love The Lift Mascara receives high recommendations. It is particularly beneficial for those with thin, sparse lashes. The mascara effectively separates lashes, avoiding clumps that other products may cause. The lightweight formula ensures that lashes maintain their curl throughout the day.
The brand recommends using the shorter bristles on the mascara brush to apply the formula in a wiggling, zig-zag motion, starting at the base of the lashes and working out. From there, they suggest using the longer bristles to lift and stretch the lashes and distribute the formula using a regular combing motion.
For those with stubby, straight lashes, start with an eyelash curler. Apply two layers of the product using the brand's recommended technique, focusing on the outer corners of the eyes for a fanned-out look.
Applying too much formula at once can cause lashes to clump.
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